Author Description

Memos, letters, reports--for a business world supposedly going paperless, we're writing quite a lot these days. Nonetheless, argues business communications professor Edward P. Bailey Jr., reliance on industry terminology and "business-ese" is ruining many of these attempts to exchange information. His practical guide to reversing that unfortunate situation, The Plain English Approach to Business Writing, shows how to "write as you would talk," which he contends is actually easier than penning convoluted sentences filled with obscure jargon. A basic overview of organization and layout (including typefaces, headings, and graphics) is provided along with advice on proper constructions and style.