Author Description

How many times have you heard or read that you must write a Business Plan for your new business? This is a myth, because a formal Business Plan-as discussed in all forms of the media-is rarely required of any small business. There is a vast difference between business planning and writing a Business Plan, and Foster's book not only explains that difference, but shows the reader why ongoing planning is necessary, and how to best approach the entire planning process. With this book you will be able to: Understand the vital importance of business planning. Learn why you should NOT write a "Business Plan". Demystify how best to share your planning. Learn about the best approach to investors. Gain an understanding of "planning" vs. a "Business Plan." All of this is from the entrepreneur's point of view-not from an investor's, business guru's, or academic's lofty views. This book is one of Foster's Small Business Primer Series, where a "Primer" is defined as any book of elementary principles.