Author Description

In this groundbreaking book written specifically for floor dealers, Jim Augustus Armstrong reveals proven, unconventional strategies for commanding premium prices, and totally dominating your market, even if you're on a limited budget and have a box store right across the street. It's filled with case studies from real dealers from every conceivable market across the U.S. and Canada who have achieved stunning success using Jim's unique methods, including: * Craig from Florida who used to work "dark-to-dark," 60+ hours per week, but now doesn't come to work until 10:00 AM, leaves at 5:00 and takes weekends off. You'll learn how he increased his revenue by 50% in the first year of using Jim's strategies, then increased it by another 50% in the second year, all while commanding margins of 45% or more. * Mark from Chicago who was close to bankruptcy, but within 6 months of using primarily 1 strategy of Jim's was booked solid for 6 weeks, and within a few years increased his annual revenue to over $3 Million. * Russ from Utah who tripled his net profits in 87 days by using just one strategy. * Jerome from Texas who was getting dismal 18% - 30% margins on his residential flooring, but raised them to 50% in within 90 days of implementing Jim's strategies, and is now booked solid for 2-3 months. * Garry from Illinois who was on the verge of closing his doors, but within 2 years of using Jim's strategies opened his second store, all while commanding margins of 50%.Armstrong covers...Why the "rules" have completely changed since the Great Recession, and permanently altered how your customers choose a floor dealer * 3 "poor boy" strategies that can transform a failing store * 7 deadly problems facing dealers today, and what to do about them * How to get more referrals in a month than you now get all year * The secrets of dealers who build $5 Million/yr. businesses with margins of 45% or more * How to work less than 35 hours per week, no weekends, and take 2 months vacation eve