Intense competition for bridal retailers today from all sides is making it more and more difficult to build a strong foundation and be successful in today's tumultuous economy. In Bridal Boosters & Breakthroughs, bridal expert and bestselling author and trainer Jim Butler shares thirteen ways that will help you gain the competitive edge so you can increase your sales and grow your bridal business. In this book, you'll learn powerful ways to reposition your store and crush your competitors. So, get ready to regain control of your business and be more profitable now. Includes the 79 minute Quick Start Bonus audio CD entitled: Breakthrough Strategies You Can Use to Boost Your Business to the Next Level (a $97 value).