Author Description

If your purpose was a beautiful flower, how would you frame it as a picture? From the front? From the top? As a whole? In a vessel? With another flower? The possibilities are endless. The core of our purpose doesn't change, but how it's framed changes everything. The essential question is: Is our purpose framed well? In this short essential read, we examine the works of master craftsmen who expressed purpose for successful companies and iconic brands. Applying the learnings, we ponder, think, and reframe our purpose from a multitude of angles. Based on the experience of an award-winning strategy consultant and the thinking of prominent business thinkers, this book is for curious change-makers who want hints and insights on how to reframe their Why into one that is more authentic, meaningful, and relevant.