Author Description

Nearly all of the Fortune 100 companies are actively using social media and that's because it contributes to the bottom line. They have moved from thinking about social media to using it as a mainstream channel to gain greater access to their customers, suppliers and staff.However there are still plenty of executives wrestling with the implications of social media who are asking these same questions:* Is social media a structural change or just a fad? * Does it impact the whole economy or just particular industries?* What is the size of the market and its projected growth rate?* Does it apply across a business or just to sales?* Is it the right time to invest in platforms?In The Social Executive, Dionne Kasian-Lew answers these questions and discusses how businesses are using social media to improve productivity, decision making as well as to recruit and engage top line staff.The Social Executive explores why leaders need to be a part of the multi-trillion dollar social media economy to create wealth, or risk oblivion. It looks at how eight new people coming online a second impacts the way we connect and what that means for your business. According to the IDC the global online economy is at $16 trillion and Boston Consulting Global says that for G20 nations online will be a $4.2 trillion opportunity by 2016.At its heart social media is a story about growth and knowing how to navigate its ecosystem, an imperative. The Social Executive helps individuals and organizations to understand the connected economy and the risk of not being there.