Author Description

Research Paper (undergraduate) from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: High Distinction, Monash University Malaysia, Sunway Campus, course: Marketing Planning and Implementation, language: English, abstract: This marketing plan was formulated by the SL3 marketing consultation team for Anakku Baby Connection Sdn Bhd as part of MKW3121 Marketing Planning and Implementation (Monash University). The marketing plan provides an avenue for Anakku to revitalise the growth of Next to Nature (N2N) in an attempt to achieve a continuous brand growth and market share expansion as well as reassuring its target market's belief of its unique and renowned brand name.