Product Description This is a book for advertising managers and other people who are responsible for planning and managing their organization's advertising program. The Advertising Manager's Handbook can help you plan, implement, and manage an effective, successful advertising program-one that can get your message across, build your image, make your product famous in the marketplace, generate leads, build sales, motivate distributors, and achieve any other goal you desire. From the Back Cover A complete handbook providing advertising managers with step-by-step guide- lines for advertising management success. Included are plans, samples, checklists, techniques, and guidelines, all of which make this handbook a daily reference tool.