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Marketing Research: Methodological Foundations

Marketing Research: Methodological Foundations

Dawn Iacobucci

Gilbert A. Churchill

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Author Description

Page Count:
992

Publication Date:
2000-01-01

ISBN-10:
0030315670

ISBN-13:
9780030315671

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Marketing Research: Methodological Foundations by Gilbert A. Churchill | Menrva Books | MenrvaBooks