Field Guide to Marketing: A Glossary of Essential Tools and Concepts for Today's Manager (Harvard Business/the Economist Reference Series)
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Author Description
Straightforward definitions of the most relevant marketing terms, highlighted by stories of infamous gaffes and brilliant successes from marketers past.
Page Count:
0
Publication Date:
1993-12-01
ISBN-10:
0071034358
ISBN-13:
9780071034357
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