
"The authors of Clarifying Communication Theories draw on their collective academic and practical expertise to create a unique presentation of the essential elements of human and mass communication theories. It is both a textbook and a workbook, full of examples and exercises designed to clarify the most perplexing communication theories and make them user-friendly. The real strength of this format is its interactive dimension, using supplemental material and in-class and out-of-class projects. Games, self-assessment questionnaires and think-pieces involve the students, drive home principles, demystify the concepts and make them come alive. Book jacket."--Jacket.
Page Count:
348
Publication Date:
1999-03-30
ISBN-10:
081380292X
ISBN-13:
9780813802923
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