Author Description

In The Rational Guide to Building Technical User Communities, Microsoft Regional Director Greg Low explains how the most successful user communities succeed by focusing on people rather than technology. He explains the differences between user groups and user communities, how to ensure productive meetings, the importance of using speakers effectively, and tried and true methods of recruiting and growing a group. He also discusses the best uses for technology, remote and online communities, and the ins and outs of group dynamics. Advanced topics include legal and financial issues, such as funding, insurance, and sponsors.