Author Description

Product Description China is the world's largest emerging market economy and the fastest-growing market. It is the second largest foreign direct investment recipient in the world, surpassed only by the U.S. Also, China is undergoing two major transitional phases: from a command economy to a market-based one, and from a rural, agricultural society to an urban, industrial one. This book demonstrates how the success of foreign companies depends on the extent to which they can benefit from this structural transformation. It illustrates industrial and foreign direct investment policies regulated by the Chinese government, outlines the key investment opportunities, provides insights about how to analyze structural attributes of an industry, and presents the decision framework for investment selection. The book contains several case studies showing how companies choose relevant investment strategies in China. The unique quality of this book as an important guide to Chinese industry today is based on the author's double experience, first from his practical career in China and more recently from his academic career in the U.S. Review "...some of the world's largest multinational corporations have succeeded in making the China market more than just a passing fad." -- ChinaOnline - The Information Network for China About the Author Yadong Luo is now Distinguished Professor of Strategy and International Management at the College of Business Administration, University of Hawaii.