Author Description

Now there s an International Business text that truly goes beyond a US-centered perspective to take into consideration the business realities in other countries and their unique perspectives, highlighting the role of culture in international business and illustrating how its impacts as well as that of political, legal and social institutions permeates all business functions and processes.Oded Shenkar and Yadong Luo s INTERNATIONAL BUSINESS offers a highly integrated and action-focused approach to the field that helps students make explicit connections across concepts and functions, develop the skill they need to address various IB issues and problems, and most importantly, broaden their understanding of the global business environment and its repercussions for executives. International Trade Theory and ApplicationForeign Direct Investment-Theory and ApplicationThe Multinational EnterpriseCountry CompetitivenessThe Cultural EnvironmentThe Political and Legal EnvironmentInternational Economic and InstitutionsThe International Monetary System and the Financial MarketsInternational Entry StrategiesOrganizing and Structuring Global OperationsBuilding and Managing Global Strategic Alliances (GSAs)Managing Global Research and Development (R&D)Financial Management for Global OperationsInternational Accounting for Global OperationsGlobal Marketing and Supply ChainGlobal Human Resources ManagementGlobal Internet and E-CommerceEthics and Corruption in the Global Marketplace