Author Description

This is an open access book. International School - Vietnam National University Hanoi, Hanoi University of Science and Technology – School of Economics and Management, University of Economics and Business - Vietnam National University, Hanoi, National Economics University – Faculty of Business Management, The University of Danang – University of Economics, University of Economics Ho Chi Minh City, Foreign Trade University, University of Economics – Hue University, University of Hertfordshire (UK), AVSE Global (France), PPM School of Management (Indonesia), EM Normandie Business School (France) will organize the 12th International Conference on Emerging Challenges: Sustainable Strategies in the Data–driven Economy) in Thanh Hoa, Vietnam on November 1–2, 2024. We would like to invite you to be a part of the ICECH2024 and submit your research papers for presentation. The details are as follows: Thanks to the juggernaut technological development (especially in the context of the Industrial Revolution 4.0), such as greater data availability and the increasing popularity of the Internet, governments, firms, and people are utilizing data (especially big data) to improve their decision-making, boost productivity, understand citizens and/or customers’ needs and behaviours, meet a greater variety of demands and many others benefits. It is undeniable that the data-driven economy features powerful economies of scale, economies of scope, network externalities in many sectors, and pervasive information asymmetry. Businesses globally are experiencing a significant increase in digitalization, leading to a surge in data volumes and emphasizing the need for enterprises to prioritize data-driven approaches. Data is becoming a crucial company asset, and its value relies on effectively utilizing it to produce actionable insights for strategic decision-making. In addition to the challenges that businesses are facing in the data-driven economy, over the past few ye