Even before the world turned upside down, 2020 was going to be a banner year for negotiating, due to the abandonment of anti-competitive practices of most colleges. Now, colleges are scrambling to admit students, and likely to bargain more than ever, according to Andrew Lockwood, J.D., best-selling author and college advisor of How to Negotiate Your Crappy Financial Aid and Merit Aid Offer.Inside this book, you will discover: *Strategies to bargain for more merit aid*Strategies to bargain for more need-based aid*Arguments for business owners forced to shut down*Arguments based on extraordinary expenses*How to play colleges off against each other*Arguments related to Net Price Calculators*Bad arguments to avoid at all costs*MoreHow to Negotiate Your Crappy Financial Aid Aid and Merit Aid Offer is not an academic, theoretical textbook, it's a quick, easy-to-read, but comprehensive guide based on real world, in the trenches financial aid and merit aid appeals that the author uses on a near daily basis to help his clients afford their children's "Dream Colleges" despite initial, "low-ball" offers.It's also chock full of lame financial aid jokes, included at no extra charge. (Buyer beware.)For more information about Lockwood, his firm's free online and local, yet socially-distant events, college advisory services, SAT and ACT tutoring and small group, online and offline classes, go to LockwoodCollegePrep.com.