Author Description

Explains "how events pay for themselves, or even make money, through vendor fees and sponsorships; how membership recruitment and dues collection can be a well-orchestrated and creative campaign; how to find volunteers and keep them coming back; how to partner for fundraising events; and how to determine if a self-assessing business improvement district (BID) is the appropriate funding mechanism for your downtown's promotion and marketing. Includes real-life case studies from downtowns across North America."