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"Two prominent social psychologists, specializing in the study of human behavior, provide insight into why we trust the people we do and how to use that knowledge in understanding and influencing people in our own lives, "--NoveList. When faced with a challenge, we often turn to those we trust for words of wisdom. Gilovich and Ross ask: Why? What do these people know? What are the foundations of their wisdom? Wisdom, unlike intelligence, demands some insight into people, and an understanding of the situational forces acting upon us. Understanding these forces is the key to becoming "wiser."