Author Description

This paper discusses the forces that are encouraging corporations and their boards andchief executives to adopt sustainability strategies - strategies that combine financial, environmental and social goals and responsibilities. It provides many examples of the costs associated with perceived socially or environmentally irresponsible behaviour and the benefits enjoyed by corporations adopting sustainability strategies. The paper describes the processes of change that enable corporations to move towards sustainable practices, focussing on business strategies that support rather than diminish global ecology and human/social capabilities. This unified approach is designed to bring about a change in the interpretation of corporate sustainability and to support the activities of change agents (managers, consultants, and community activists) in managing the massive corporate change needed to move corporations toward sustainable practices in a systematic way.