Author Description

Transform Your Business to Become a Peak Performer "Chip Conley gives a brilliant analysis of the absolute necessity of Maslow's hierarchical paradigm in unleashing the talent and commitment of customers, employees, owners—in fact, stakeholders. Great resource material for leaders, trainers, educators, even parents. Chip practices in his hotels what he teaches—most successfully!" —Stephen R. Covey, author, The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness "Chip Conley presents a creative and thought-provoking new approach to running a business. He brilliantly applies Abraham Maslow's theories to management and provides insightful prescriptions that will help you gain peak performance in your company. Conley's depth and candor make this book a must-read for everyone who wants to improve their organization." —Bill George, former CEO, Medtronic and author, Authentic Leadership and True North "One of the best business books I've read. A unique combination of organized intelligence and creative insight. I guarantee it!" —George Zimmer, CEO and chairman, Men's Wearhouse, Inc. "Strategy? Got one. Tactics? Check. But there's one more key element without which you won't get anywhere: Motivation. Peak will show you how to create motivated employees, customers, and investors, and tells the story of how one spectacular entrepreneur does it by treating people right—and how they return the favor." —Chris Anderson, editor-in-chief, Wired magazine and author, The Long Tail "Chip Conley's book is a perfect combination: part personal story, part business theory, and part how-to instruction. Peak combines head, heart, and soul for today's aspiring business leader. Don't just read this book—do it!" —Alan M. Webber, former editorial director, Harvard Business Review and co-founding editor,