Author Description

Revised throughout to incorporate the latest scholarship and to increase its accessibility, this Sixth Edition of a classic text continues to provide the most comprehensive, integrated introduction to social psychology available. Students will find the new edition a ''better read,'' while professors will find the breadth and depth of scholarship reflected in the book's nearly 2,000 references. In fact, this is a book that majors hold onto as a reference long after the course is over. A new streamlined organization, new cross-cultural and applied examples, and new photographs and graphics combine to make this a more contemporary, student-oriented book. Reflecting recent directions in the field of social psychology (including a rebirth of the importance of cognition and an acknowledgement of the integrity of individual, social, and physical components of the self-concept), the Sixth Edition continues to help students understand the ''why'' and ''how'' of social psychology.