
YourCompetitive Advantage for Strategic Management:The Second Canadian edition ofStrategic Management: Creating Competitive Advantageshelps students rise to the top more quickly and more securely, climbing the ladder of success rung by rung, and avoiding missteps on the way up. Organized around the traditional sequence of topics and concepts in strategy, Dess focuses on contemporary topics in intellectual capital, entrepreneurship, globalization, and ethics, giving each step equal consideration. A schematic chapter map and chapter objectives keep students oriented, and real life examples and cases give students a view of how strategic management is done right (and wrong) in Canada and throughout the world.
Page Count:
448
Publication Date:
2009-02-13
ISBN-10:
0070979979
ISBN-13:
9780070979970
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