
Providing concepts and cases, this work offers a treatment of traditional topics in strategic management. It also contains topics such as entrepreneurship/intrapreneurship, knowledge management and intellectual capital, and e-commerce and Internet strategies. Each case is supported with teaching notes that include the relevant exhibits.
Page Count:
544
Publication Date:
2003-03-01
ISBN-10:
0072862572
ISBN-13:
9780072862577
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