New York Times, Spin, and Vanity Fair contributor Marc Spitz explores the first great cultural movement since Hip Hop: an old-fashioned and yet highly modern aesthetic that's embraced internationally by teens, twenty and thirty-somethings and even some Baby Boomers; creating a hybrid generation known as Twee. Via exclusive interviews and years of research, Spitz traces Generation Twee's roots from the Post War 50s to its dominance in popular culture today.