
A standard textbook on the nature and causes of individual behavior and thought in social situations. It focuses on the use of scientific method, and emphasizes the influence of a wide range of social, cognitive, environmental, cultural, and biological factors. This extensively revised edition (6th ed., 1991) adds a new chapter on Social Identity: Self and Gender. Annotation copyright by Book News, Inc., Portland, OR
Page Count:
700
Publication Date:
1991-01-01
ISBN-10:
0205126022
ISBN-13:
9780205126026
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