Author Description

Marketing South African Tourism 2e is the only comprehensive introduction to marketing in the tourism industry written from a southern African perspective. Accessible and concise, this textbook on the role of the tourism marketer in southern Africa focuses on all the major areas of marketing, using real-life, current examples drawn from a range of southern African tourism companies. The book includes a comprehensive directory of secondary tourism data resources, discussion questions, practical exercises, and a companion instructor s book for teachers.