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Excerpt from Advertising Procedures and Practices of Agricultural Commodity Promotion Groups This report presents results of a survey of practices and procedures followed by selected groups in attempting to expand the demand for agricultural products through promotion. Recommendations of ways to improve the planning and Operation of pro motion programs are suggested. Most of the respondent groups tended to express their promotion objectives in a general purpose context, rather than stating specific goals or targets. Such generali ties while reflecting the purpose of promotion are inadequate for planning a specific promotion program. Advertising agencies also tended to generalize as to the pro motion objectives of their agricultural clients, but were usually more specific than promotion groups. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.