Author Description

Created by the continuous feedback of a ""student-tested, faculty-approved"" process, MKTG 9 (Print Online) maximizes student effort and engagement by empowering them to direct their own learning, through as single, affordable course solution. MKTG 9 offers full coverage of a course concepts through unique resources and features that reflect the natural study habits of students, accompanied by straightforward assignment options for instructors. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.