
We Have Prepared This Release With Great Optimism And Excitement. We Live In A Global, Highly Competitive, Rapidly Changing World Increasingly Influenced By Artificial Intelligence (ai), Big Data, Information Technology, Social Media, Visualization/presentation Software, And Many Other Recent Developments. Earlier Releases Of Our Text Essentials Of Marketing Research Became A Premier Source For New And Essential Marketing Research Knowledge. Many Of You, Our Customers, Provided Feedback On Previous Releases Of This Book. Some Of You Like To Do Applied Research Projects While Others Emphasize Case Studies Or Exercises At The End Of The Chapters. Others Have Requested Additional Coverage Of Both Qualitative And Quantitative Methods. Students And Professors Alike Are Concerned About The Price Of Textbooks. This 2026 Release Of Essentials Of Marketing Research Was Written To Meet The Needs Of You, Our Customers. The Text Is Concise, Highly Readable, And Value-priced, Yet It Delivers The Basic Knowledge Needed For An Introductory Text. We Provide You And Your Students With An Exciting, Up-to-date Text, With An Extensive Supplement Package. In The Following Section, We Summarize What You Will Find When You Examine, And We Hope, Adopt, The 2026 Release Of Essentials-- Provided By Publisher.
Page Count:
0
Publication Date:
2026-01-01
ISBN-10:
1266941967
ISBN-13:
9781266941962
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