x Most books on publishing deal with publishing by itself. Most books on marketing deal with marketing as a stand-alone project. I think there is a better approach. Publishing and marketing should be considered as an integrated project. That is what this book does: it treats publishing and marketing together to create a complete project plan. The self-publishing pain points addressed include: Formatting Book layout Editors Covers, generic and otherwise And more The marketing pain points include: Social media platforms Blog tours Creating buzz Email campaigns Keywords And more Publishing and book marketing aren't separate projects. They have to be worked on as an integrated project.