Author Description

This report provides a practical and comprehensive guide for business people and corporate executives contemplating inroads into the Indian consumer market. India's recent accelerated pace of economic liberalization has contributed to industrial and technological development. Opportunities have widened, both for a growing middle class and an increasingly affluent rural market. This work provides an historical perspective of the market as well as an overview of the country region by region. It covers the main urban areas and studies consumer patterns in the four major cities of Delhi, Madras, Calcutta and Bombay, as well as analyzing pockets of rural penetration. The report tells where the Indian consumers are, what they need and want and how to get products and services to them. Several national and multinational case studies are documented.