Author Description

This Book Is About How China Strives To Rebuild Its Soft Power Through Communication. It Recounts China's Efforts By Examining A Set Of Public Diplomacy Tactics And Programs In Its Pursuit Of A 'new' And 'improved' Global Image. These Case Studies Invites The Reader To A More Expansive Discussion On The Instruments Of Soft Power. Cover; Contents; List Of Illustrations; Preface; One: Introduction: China's Search Of Soft Power; Two: The Expansion Of China's Public Diplomacy System; Three: China's Image Projection And Its Impact; Four: China's International Broadcasting: A Case Study Of Cctv International; Five: The Evolving Chinese Government Spokesperson System; Six: Chinese Corporate Diplomacy: Huawei's Csr Discourse In Africa; Seven: National Image Management Begins At Home: Imagining The New Olympic Citizen Eight: Chinese Diaspora, The Internet, And The Image Of China: A Case Study Of The Beijing Olympic Torch Relaynine: China's Image Management Abroad, 1920s-1940s: Origin, Justification, And Institutionalization; Ten: Itching The Scratches On Our Minds: American College Students Read And Re-evaluate China; List Of Contributors; Index Edited By J. Wang. Description Based Upon Print Version Of Record. Includes Bibliographical References And Index. English