Author Description

Rhetoric Is, From Both A Practical And A Theoretical Perspective, Essential To The Conduct, Analysis And Evaluation Of Public Debates. After All, The Idea Of Democracy Is Closely Intertwined With The Ideal Of Transparent Decision-making On The Basis Of Open High-quality Discussions In The Public Domain. From Classical Antiquity Till The Present Time, Methods Of Organizing And Conducting Public Debate And Decision-making By Which Public Speakers Can Effectively Construe Their Message To Persuade Or To Bend Opinions Of Others Have Been Hotly Contested. Bending Opinion Is A Collection Of Essays By Distinguished International Scholars That Presents An Overview Of The State Of Interdisciplinary Scholarship On The Art Of Rhetoric And The Varied Approaches And Methodologies Within It, Illustrated With Relevant Examples And Compelling Case Studies. Deliberation, Free Speech And The Marketplace Of Ideas / Ineke Sluiter -- Rhetoric, Classicism And Democracy: The Conveyance Of Moral And Political Values In Late Antique Rhetorical Education / Manfred Kraus -- Melody And Rhythm In Ancient Political Discourse. On How Emotions Induce Persuasion / Marie Formarier -- Generalizing Stasis Theory For Everyday Use / Christian Kock -- Rhetoric And Argumentation / J. Anthony Blair -- Generalizing About The Persuasive Effects Of Message Variations: The Case Of Gain-framed And Loss-framed Appeals / Daniel J. O'keefe -- The Contribution Of Praeteritio To Arguers' Strategic Maneuvering In The Argumentation Stage Of A Discussion / A. Francisca Snoeck Henkemans -- Limits And Effects Of Reductio Ad Absurdum Argumentation / Henrike Jansen, Marianne Dingemanse And Ingrid Persoon -- Professionalizing Speech Production. Changes In 15 Years Of Ministerial Speeches / Jaap De Jong And Bas Andeweg -- The Correlation Between Style And Argument In Newspaper Columns / Hilde Van Belle -- If This Goes On...: The Rhetorical Construction Of Future Problems / Joel Best -- Exploring Everyday Ethos. Ethos Techniq