Author Description

Founders and leaders often find themselves at a loss—frustrated and directionless after repeatedly pouring resources into sales and marketing without seeing their desired ROI. If this resonates, then this book was written for you. For small, self-capitalized, or bootstrapped companies, knowing how and where to allocate sales and marketing dollars can be a real hurdle to scalability. Successfully scaling a business demands adaptability and foresight. But with numerous solutions to choose from—all promising to be the one true answer—how are founders supposed to gain the clarity needed to confidently make these decisions? It’s not just about boosting revenue or hitting the next short-term goal; it’s about building sustainable and repeatable revenue growth. To achieve this, founders and leaders must be empowered to make strategic, data-driven decisions with their capital. What sets this book apart is its unapologetic and relentless focus on founder-led businesses. The solutions we discuss here are anything but generic; they have been specifically crafted and honed for growing businesses just like yours with one sole purpose: to help you go from Founder Revenue to Scalable Revenue. Josh Sweeney is a seasoned serial entrepreneur whose mission is to help founders increase revenue so that they can have a positive impact on their team, family, and community. He delivers on that mission by helping founders go from Founder Revenue to Scalable Revenue.