Author Description

Curitiba has been considered a model city for the last 30 years towards sustainable urban development, and best known for the grand urban projects implemented by the city like its innovative public transport system, architecture, infrastructure and environment protection. The authors question the population about what is the real image of the city, an image constructed by a strong and convincing publicity programs. Through the detailed analysis of photographs, drawings and interviews, authors Fábio Duarte, Lucrcia D̓Alessio Ferrara, Kati Eliana Caetano, Luciana Berleze, Graciela Inés Presas Areu, Maria Arlete Rosa e Samira Kauchakje, Camillo Ferronato, Adriana Dittmar and Letícia Peret Antunes Hardt analyse how the social and cultural habits of its citizens are shaping this Brazilian model city.