Dead Air How the Radio Business Can Once Again Thrive by Embracing All of the Existing and Coming Social Media Technologies
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EVER SINCE THE FEDERAL TELECOMMUNICATIONS ACT OF 1996 HUGE RADIO GROUPS HAVE TAKEN THEIR EYE OFF THE BALL IN SERVICING WHAT THEY CLAIMED WERE THEIR THREE MAIN CUSTOMER GROUPS: 1. THEIR LISTENERS 2. THEIR ADVERTISERS 3. THEIR EMPLOYEES THIS IS THE JOURNEY OF ONE PERSON THROUGH THESE TRAGIC TIMES OF THE DEMISE OF A ONCE GREAT INDUSTRY
Page Count:
156
Publication Date:
2010-03-01
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