Author Description

Strategic Management 5e covers the key concepts of strategic management and shows how these are integrated within the management environment. The book outlines how South African organisations make use of strategic management principles to make positive and practical changes to their enterprises. The book has been written in clear, accessible language and is suitable for senior undergraduate students, postgraduate students, and those who are already employed. It provides theory and knowledge that can be applied to the work context to enable career growth and development. New to this edition• Updated chapter on organisational strategy and sustainability• Focus on digital innovation in business• Information on cybersecurity • Updated case studies and examples.