Author Description

In Consultative Budgeting, you'll learn a new way to approach decision makers at budget time - not as an earnest supplicant with hat in hand, but as a consultant, whose main strategy is showing ways to make money for the company. You'll learn how to position your budget proposal as an investment that will either produce higher income or lower costs for the company. And those phrases, "higher income"/"lower costs," are the sweetest music to the ears of top-level managers. Consultative Budgeting is by Mack Hanan, an internationally respected expert in business growth and author of more than a dozen books. In this breakthrough book, he shows you how to apply his well-known "consultative selling" technique to internal selling at budget time. If you successfully apply the principles of Consultative Budgeting, you'll no longer be pleading for dollars from the senior executives, you'll be bringing them dollars - in the form of profits to be made or costs to be lowered. And that will not only be good for the company, it'll be good for your career.