Automobile Sales is a ferocious animal. Most Sales managers focus on the mechanics of the process. things like Closing and prospecting and the all inclusive "Road to the Sale. This Book looks at another more powerful dynamic, that of the Inner Game of Auto Sales. Just as in everything there is an Inner Game and as Outer Game. The outer game encompasses all the exterior mechanics. It of course must be mastered. Most sales professionals put Way too much credence on this aspect and miss the most important...The Inner Game. You see when a sales person is able to fine tune and develop the Inner game of Auto sales then the outer aspect comes into view a lot easier and becomes synergistic in it's accomplishment. Master Your