Neuromarketing Essentials provides an overview on the most important neuroscience insights that are of practical value to marketers. The book takes an unusual approach, encouraging the reader to undertake a series of thought experiments that demonstrate how the mind works. The idea is to not just offer information that builds neuromarketing knowledge, but to give readers an intuitive understanding of how the consumer's mind works and how marketers can capitalize on this. Dr Peter Steidl is a brand and marketing consultant and neuromarketing expert. He has worked with leading corporations in 20 countries on five continents. This is what reviewers had to say: With his trademark clear and engaging style, Peter provides both immediately actionable insights and a solid foundation for understanding how neuromarketing is going to radically change marketing theory and practice in coming years. Dr Stephen J. Genco, Managing Partner, Intuitive Consumer Insights, United States This book practices what neuromarketing preaches: make the abstract more applicable. Gesa Lischka, CEO and Head of Strategy, Kochstrasse Agentur fuer Marken, Germany With this book the consumer's mind will stop being a maze with no exit for marketers. It is a practical guide to decide and create strong brand memories. Paola Vargas Ballen, ID+4, Consumer Insights Consultant, Colombia