We all know it's hard to change our behavior, whether we're trying to break a bad habit or create positive new ones. Making a permanent change for the better is one of the hardest things anyone can try to do. The Book of Change explains why, and what you can do about it. The Book of Change explains how your brain is wired to make you hold on to your current behaviors, with your nonconscious mind undermining your rational choices and decisions. This is why good intentions are not enough. It also describes seven key drivers of unwanted behavior:1. Seeking dopamine (the feel-good neurotransmitter)2. Bad habits3. Chronic stress4. Lack of willpower5. Procrastination and the fear of failure6. Uncertainty7. Perfectionismand how you can tackle these specific issues to make the changes you want to make. Finally, The Book of Change outlines the Seven Golden Rules of Change:1. Don't do anything you can't maintain long term2. Reward yourself3. Decide up-front what you are - and aren't - going to change4. Don't lose touch with your body5. Enlist supporters6. Gather relevant knowledge7. Don't try too many things at the same timeThe Seven Golden Rules will help you stop your nonconscious from sabotaging your rational decision to change and increase your chances of success.