Author Description

"An introductory text for mass communications courses - generally taught at the first- or second-year level - this book covers communication and its effect on Canadian society. From print media, radio, film, and television, to the greatly expanding world of digital media, such as the Internet and e-mail, more and more mass communications permeates all aspects of our lives. This book provides a framework for understanding the rapidly changing field of mass communication and all its forms. Themes explored in this text include: media theories, the mass media, culture and politics, media content, media and audiences, law and policy, the structure and role of media ownership, journalists and content producers, technology and current issues, and globalization. This edition has been revised with updated examples and information. The text is illustrated by numerous photos, media articles, political cartoons, and various samples of communications material."--BOOK JACKET.