Inc. magazine presents how to really create a successful business plan: featuring the business plans of Pizza Hut, Software Publishing Corp., Celestial Seasonings, People Express, Ben & Jerry's
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Author Description
This comprehensive step-by-step guide takes you through the critical business planning issues of company strategy: What's your Identity? Marketing issues: Who are the buyers? Product/Service issues: What are you selling? Sales and promotion issues: How do you sell? and financial issues: How are you doing?
Page Count:
212
Publication Date:
1994-01-01
ISBN-10:
1880394103
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