Author Description

This provocative book challenges conventional thinking that stereotypes are always inaccurate, exaggerated, and generally destructive by daring to look at stereotyping empirically. The chapters provide insights into how stereotyping may help us manage information without necessarily being destructive. They also unearth the complex cognitive and attitudinal processes that underlie stereotyping, so we may harness these processes to better understand group differences and to promote greater respect for those we see as different from ourselves.