Author Description

Sharp managers and entrepreneurs nowadays make it their business to have a good working knowledge of economics. That's because they know that trying to conduct business without a solid grasp of such essential economic facts of life as gross domestic product, the Federal Reserve, rates of exchange, inflation and unemployment, and the balance of trade would be like trying to sail without the proper navigational tools. Now The Portable MBA in Economics makes it easier than ever for you to acquire the working knowledge of economics you need to be effective in today's business world. Writing in a crisp, highly accessible style, the authors demystify the science of economics for you. With the help of dozens of real-world examples and case studies, they breathe life into abstract concepts and bring vague-sounding theories down to earth. They school you in the basics of both macro- and micro-economics and show you how they relate to one another, and above all, how both directly affect your business. And most importantly, they teach you how to apply what you've learned to your day-to-day decision making and planning.. With The Portable MBA in Economics toolkit in hand, you'll learn how to read important economic indicators, understand the role of the Federal Reserve, grasp the intricacies of foreign trade, interpret the ups and downs of foreign exchange rates, analyze demand for a product, comprehend the causes and effects of unemployment and inflation, conduct a pricing cost benefit analysis, and much more. Once you've digested the easy lessons The Portable MBA in Economics has to teach, the economic news you see and hear in the news each day will leap into sharper focus. You'll learn to read between the lines as never before, develop a more comprehensive view of the business world and your place in it, and as a result, you'll become a shrewder, more effective decision maker and leader.