"First comprehensive book about the Santa Cruz Beach Boardwalk: Fred Swanton, "Father" of the Boardwalk; Cocoanut Grove ballroom; eliminating sin-- liquor and skimpy bathing suits; Neptune Casino-- tragic fire and reconstruction; famous salt water Plunge & Natatorium; Giant Dipper wooden rollercoaster; Casa del Rey luxury hotel; Pleasure Pier & Cottage City; Looff's 1911 Carousel; Seaside Company origins; Thompson's Scenic Railway; the Balboa 'pleasure ship'. Includes over 175 historic photographs and much more!"--P. 3 of cover.