Author Description

Pearson+ gives you access to much more than your eTextbook. Most titles also include audiobooks, study notes, flashcards and more to help you thrive in the classroom. For introductory business courses. A focus on the practical skills and important developments in business Recent economic events are presenting unprecedented challenges, excitement and disappointments for businesses. They're also uncovering a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications for companies today. The 13th Edition includes new real-world examples and research findings. These help students to see how entrepreneurs are putting into practice the concepts they're learning about, and make this text the most current and relevant one available on the market.