The development of scientific marketing in the twentieth century: research for sales in the pharmaceutical industry
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Author Description
The global pharmaceutical industry is currently estimated to be worth 1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Page Count:
267
Publication Date:
2015-01-01
ISBN-10:
1848935595
ISBN-13:
9781848935594
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