Author Description

In Corporate Instinct, you'll explore the basic principles of corporate instinct, offering a blueprint showing how corporations can break away from past bad habits, fine tune internal/external awareness and responsiveness, and accelerate innovation. Proven-successful ways of applying and managing corporate instinct, covering everything from setting up a knowledge chain that is cable of discovering new ideas and improving all the time, to knowing the technologies that enhance the performance of the instinctive organization. Also included: the Corporate IQ test - measure your own capacity for corporate instinct against hundreds of organizations. Examples from dozens of companies where corporate instinct has been created and used successfully. As Koulopoulos, Spinello, and Toms demonstrate, corporate instinct is not merely an excuse for why the other guys are doing better, it's a set of definable skills, tools, and attitude that can be developed, sharpened, and adapted for success by any company of any size.