Author Description

"In this book Aidan Ward and John Smith propose that the key to understanding and improving the potential for business success lies in the power of trust. By delving into the complex issue of how an organization operates they uncover how relationships between people have a direct link to value creation. Through the authors' discussion of the uncertainties and risks that face all business they demonstrate how the relationship between individuals needs to be actively developed in order to cope with, and capitalise upon, this environment. In essence we need to understand trust to see how it can work as a business model."--Jacket.